I passed over photos of Charles Pétillon's balloon installation in London's Covent Garden yesterday, thinking that it seemed too similar to other projects I've posted about in the past. But I love the artist's description of the project, which he calls "Heartbeat" and which employs the airy, celestial splendor of 100,000 white balloons in its 177-foot long reconstruction of a cloud. "The balloon invasions I create are metaphors," says the artist. "Their goal is to change the way in which we see the things we we live alongside each day without really noticing them."

"With Heartbeat," he continues, "I want to represent the Market Building as the beating heart of this area — connecting its past with the present to allow visitors to re-examine its role at the heart of London's life." Also a part of the installation are white lights that palpitate to a rhythm similar to that of a beating heart, so that the cloud appears "as alive and vibrant as the area itself." See more, here.

Photos by Paul Grover. Thanks, Creative Boom. See also: manmade hills / lick-able walls / a floating flower garden / and a house made of sugar.

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