Life Swaps.

As part of an experiment called Life Swaps, Timberland is asking four creatives to swap lives for a weekend. Writer Sam Smith of London trades with designer Marc Morro of Barcelona; Milan's Claudia Zalla, a photographer, swaps with Berlin's Willy Iffland, a blogger. 

As the campaign states: "We only live once, but it is possible to live a countless number of lives. And don't the protagonists of Life Swaps just know it."

Makes you wonder who you'd swap lives with if you could — or would you at all?

Read more about Life Swaps, here.


  1. For some reason Beyonce was the first person to come to mind, but I think I really just want to be a fly on the wall of her life.

    I read this interview ( last year, and his answers on beauty really resonated with me. I'd love to life swap for a few days with Cedric, or The Raw Book's creator, Alicia, so I could have all these interesting conversations with different people.

  2. This is the best. I love the concept, but when I think of people I admire, I don't want to swap lives with them. Instead, I want to spend a day learning from them.

  3. Kathy, haha! I love that! Can't wait to read that interview.

    Brianna, very well said — I agree!

  4. So thought-provoking. Thank you for sharing!

  5. I'd happily do a swap with you Soho - wouldn't mind a healthy dose of New York life :) :) he he



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